POP HEART

For Valentine’s Day, we created a pack design that doesn’t just look romantic — it acts romantic. Each pack carries its own interpretation of love: first-date butterflies, quiet long-term comfort, chaotic best-friend energy, unspoken crushes… all the flavours of love we experience but never quite know how to describe.

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And just like Cadbury’s Pop Heart campaign, every design becomes a doorway. Scan it, and it unlocks a unique “type of love” experience — a little moment that reflects what that pack stands for. A small confession, a playful tease, a nostalgic spark, or a warm reassurance. Something you can share, send, or save.

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It’s not just packaging. It’s a love language — printed, designed, and brought to life for Valentine’s Day.