ZIP THRU
THE BORING
Client:
Mondelez // Cadbury Dairy Milk
For the relaunch of Cadbury Zip, we set out to reconnect an established product with a new generation: Gen Z. Instead of speaking through traditional advertising, we entered their world by turning our films into a meme-filled playground built around a universal truth — waiting is boring.
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To go even further, we hijacked social conversations by creating Empathy @ Scale content: hyper-relatable scenarios that reflected Gen Z’s daily struggles, frustrations, and inside jokes. From public transport delays to boredom, we mirrored their reality in real time across platforms.
The result? A campaign that didn’t just advertise to Gen Z — it participated with them, helping the generation “Zip Thru the Boring” with Cadbury Zip.