KUIH RAYA DARI HATI
Kuih Raya has always been a symbol of love during Ramadan — something you bake, gift and share from the heart. This year, Cadbury wanted to bring that tradition back in a more personal way. Instead of just picking up store-bought kuih, we invited Malaysians to create Kuih Raya Dari Hati using simple, delicious Cadbury recipes.
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We know baking can feel intimidating, especially for beginners. So we made it easier — from step-by-step guidance to ready-made baking sheets designed for our recipes. No fancy tools, no pressure. Just heartfelt baking, shared with the people who matter.
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This Raya, it wasn’t about perfection. It was about sincerity, generosity, and giving something made with your own two hands.
Client:
Mondelez // Cadbury Dairy Milk


