BOOST UP

Client:

Nestle // Milo RTD

MILO Boost Up blends the familiar comfort of MILO with a coffee kick — perfect for anyone juggling early mornings, late nights, and everything in between.

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We tapped into how young people actually live today. Instead of nostalgia, we focused on real, everyday energy moments: rushing to class or powering through work. MILO Boost Up became more than a drink — it became the little boost that fits seamlessly into their lifestyle.

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In the end, the launch didn’t just refresh a product. It refreshed what MILO means to a generation that’s growing up, moving fast, and always looking for something that can keep up with with the generation that grew with it.