BUKA HATI WITH 
COSTA COFFEE

For Hari Raya, we wanted Costa Coffee to feel closer to Malaysians — even though it’s a brand born in the UK. So we created a campaign that celebrated the best of both worlds: familiar Malaysian Raya flavours blended with Costa’s London coffee heritage. A small cultural bridge, built through taste.

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To bring the idea to life, we designed a special Raya cup inspired by traditional festive motifs, then took it one step further — turning the design into a full-fledged wall mural. We collaborated with local graffiti artists to reinterpret the cup in their own street-art style, transforming it into a public celebration of culture, craft, and community.

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The result: a Raya campaign that didn’t just sell coffee, but connected two cultures through art, flavour, and the spirit of togetherness.