RAMADAN
2024

Client:

Nestle // Milo Powder

We wanted to show MILO as more than a drink — it’s energy, tradition, and connection all in one. During the holy month, when routines shift and family moments take center stage, MILO steps in as the quiet hero: fueling bodies, sparking smiles, and keeping spirits high.

​

The film captures everything from the early pre-dawn rituals to the joy of breaking fast with loved ones. Warm, nostalgic, and real — every frame was crafted to feel like a memory you’ve lived, not just a commercial you watch. MILO isn’t just a beverage; it’s part of the story, part of the culture, and part of every Malaysian household since 1950. Energy has a taste, and it’s called MILO.