CALORIE
ABSORBER
PRO

Scott Calorie Absorb Kitchen Towels can literally soak up to 127 calories per sheet. Pretty incredible, but here’s the truth: nobody cares about kitchen towels. The category is bland, invisible, and let’s be honest—completely forgettable. We needed to make people see Scott differently, and actually make it relevant again.

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Then came the opportunity. In 2023, Malaysia was named the most obese country in Southeast Asia. Not because people weren’t trying, but because they were relying on diet pills and fat burners—products hyped by the fitness industry but proven by doctors to be ineffective and even harmful.

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So we flipped the script. We took Scott out of the kitchen and into the fitness world—repackaging it as The Calorie Absorber Pro: the world’s first health supplement that actually absorbs calories. Suddenly, a humble household product was standing tall on supplement shelves, disrupting the category and proving that a kitchen towel could be more than just… a kitchen towel.